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“Substances that contain components of marijuana will be treated like any other products that make unproven claims to shrink cancer tumors.” said FDA Commissioner Scott Gottleib in a statement to CBD companies. “We don’t let companies market products that deliberately prey on sick people with baseless claims that their substance can shrink or cure cancer and we’re not going to look the other way on enforcing these principles when it comes to marijuana-containing products.”

The FDA has put CBD companies on blast for making “unsubstantiated” claims about the health benefits of their products. Among the companies warned include Stanley Brothers Social Enterprises LLC, which does business as CW Hemp, of Colorado Springs, Colo. (this is the company that makes the well known “Charlotte’s Web” high-CBD extract); That’s Natural Marketing & Consulting, of Pueblo, Colo.; Green Roads Health, of Pembroke Pines, Fla.; and Natural Alchemist, of El Dorado Hills, Calif.

The FDA is reported to be ‘increasingly concerned’ about the ‘proliferation’ of CBD products and especially the health claims many companies make; health claims that are sometimes based on research, other times hype, an in most cases not recognized by the FDA. None of the products or their claims have been subject to FDA review or approval, and new CBD-rich medicines being submitted to the FDA for approval means they’re no longer willing to let CBD products slide as “dietary supplements”–especially when the companies do make health claims in their promotional material, something the FDA would normally regulate.

The websites and social media of the companies claim benefits for everything from cancer to athletes with Chronic Traumatic Encephalopathy, and has only been able to slide by on such claims because of the regulatory grey area around the products and federal confusion around anything extracted from the cannabis plant. In response, the FDA has listed all violations by each company and asked them to remove the claims or face the risk of legal actions.