Consumers are spending more money on cannabis-infused edibles, suggesting the vape crisis has turned customers toward those in the place of vape products.
The first vape-related death was reported in August, and since then edibles sales have climbed steadily in four states while those of vaping products have declined, though the vaporizer market appears to be stabilizing – and even rising – except for in Washington.
And while edibles manufacturers say they’re not seeing a dramatic impact on edible sales yet, marijuana retailers are reporting that sales of infused products are up since the beginning of the vaping health scare that has sickened more than 1,600 people and killed about three dozen in 49 states, the District of Columbia and the U.S. Virgin Islands.
According to data provided by Seattle-based Headset, the share of cannabis sales captured by edibles has increased steadily through Oct. 6 since the first vaping death was reported Aug. 23:
- Colorado: 15%, up from 12.7%.
- Nevada: 14.9%, up from 10.9%.
- California: 13.6%, up from 10.9%
- Washington: 10.6%, up from 8.9%.
New accounts for edibles makers
During the week of Oct. 13 alone, Manzanita Naturals landed six new retail accounts, which will bump monthly sales up by about $30,000, said Andrew Amend, CEO of the San Francisco-based maker of all-natural, THC-infused craft sodas.
“People are starting to wake up and ask questions about what’s in their product,” Amend said. “Stores in San Francisco are dumping their vape cartridges and preparing for a ban and talking to me about beverages now.”
Denver-based Binske, which makes both edibles and vape pens, is ramping up production of its edibles products – even though it hasn’t yet noticed an increase in demand.
“Customers are starting to ask more questions and be more concerned about the products,” said Alex Pasternack, Binske’s executive vice president. “But the trickle-down effect hasn’t gotten to the brands yet.”