What began Monday as a tease on his social media has since been confirmed: Drake is entering the weed business with his new brand ‘More Life Growth Co.‘
While Drake is reportedly working on a new album for an early 2020 release, he seems to have been making other moves at the same time.
The brand name appears to be taken from his 2017 mixtape More Life.
The first hint came when the Canadian-born rapper’s team sent flowers across downtown Toronto to promote a mysterious business venture called “More Life Growth Co.” and was posted on Instagram by the recipients.
According to legal documents, Drake is securing the rights to his company’s name so he can use it to sell vapes, pipes, rolling papers and hookahs. But he’s going to have merch too: shirts, boots, coats, dresses, gloves, hats, hoodies, jackets, jeans, sweats, shorts and sneakers. Not to limit his prospects, Drake included lingerie as a potential sales item as well.
On top of getting into the bud business, Drake is also getting into herbal teas for medicinal, recreational purposes and medicinal herb extracts.
Drizzy’s new green venture is a 60:40 split between Drake and cannabis giant Canopy Growth Corp.
Drake is not the first celebrity to attach his canna-business to Canopy. Seth Rogen partnered with them recently for his own brand.
The news sent Canopy’s shares nearly 1.8% higher in early Thursday trading in Toronto, although prices eventually settled to trade flat by midday. In New York, Canopy’s stock was 0.4% higher at US$19.49.
What do you think about celebrities teaming up with corporate weed giants?
Will Drake’s weed be good enough to make me listen to his music?