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Facial shop Heyday is jumping on the CBD bandwagon with a new wellness service exclusive to its sole location in Los Angeles. For $140 clients can experience the 75-minute Back to Balance CBD facial beginning with consuming a few drops of CBD tincture dissolved in water. Afterwards customers can enjoy a personalized treatment using a series of products created by the CBD wellness brand Mowellens in addition to non-CBD product.

“CBD is the ingredient du jour in just about all forms, but for us the ingredient has powerful skincare benefits around calming and inflammation, which is an incredibly common condition we’ve seen in the 200,000 facials we’ve done,” Heyday co-founder and chief brand officer Michael Pollak said.

The new CBD facial treatment service, which is currently exclusive to its LA location, also allows Heyday to be an informative source to its client base as they begin to learn more about CBD. “As we’ve grown, one thing has remained consistent: we’re about educating clients,” Pollak said. “With the proliferation of CBD in skincare, we wanted to ensure we were part of the conversation and creating a space for clients to try the new ingredient live and in-person. It’s an opportunity for us to be the place where we can provide answers from brand-agnostic, ingredient-obsessed experts about what the industry is putting out there.”

Heyday chose to do business with Mowellens on the lineup of CBD products, which are available to customers to purchase for at-home use. Mowellens was founded by Amy Duncan, who formally studied the cannabis products lab testing as the chief operating officer of a genetics lab prior. She personally came to learn about the medicinal benefits of cannabis after her husband was diagnosed with a malignant brain tumor.

“She’s developed really clean products that are a great intro for someone new to CBD,” Heyday Skin Therapist Ava Lemons said. “We’re really excited about working with Mowellens because Amy comes from a biochemistry background, so she’s really done her technical homework on CBD.”