Vermont-based ice cream giant Ben & Jerry’s is ready to release a CBD-infused ice cream – just as soon as CBD is legalized at the federal level.
Currently, the FDA prohibits food and beverage manufacturers from adding CBD to products. However, that may change in the near future: the FDA has set a public hearing on the legalization of CBD in food and beverages for May 31st, and Ben & Jerry’s has submitted a comment on the issue.
While Ben & Jerry’s waits for the FDA to decide, the company is clearly capitalizing on the hype by releasing mock-ups of its potential CBD-infused ice cream.
“We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy in a statement.
It comes as no surprise that Ben & Jerry’s has adopted a pro-CBD stance. The company has previously released flavors like Half Baked & Magic Brownies. Earlier this year, Ben & Jerry’s also used its social media following to advocate for the release of non-violent drug offenders – including the millions of Americans locked up nationwide for carrying or selling marijuana. Given the company’s recent actions, it seemed inevitable that Ben & Jerry’s would release a CBD-infused ice cream.
Ben & Jerry’s plans to source its cannabidiol sustainably from Vermont. Sustainable sources are part of the company’s “Linked Prosperity” model along its supply chain, where Ben & Jerry’s strives to make a positive impact upon every community it touches.
Previous benefactors of the Linked Prosperity model include Greyston Bakery, which uses an open-door hiring policy and provides Ben & Jerry’s with its brownies, along with Rhino Foods, which hires refugees and uses local dairy while providing cookie dough to Ben & Jerry’s.
Ben & Jerry’s officially became a certified B Corp (Benefit Corporation) in 2012. In recent press releases, the ice cream giant has also called itself “an aspiring social justice company” that “believes in a greater calling than simply making a profit for selling its goods.”